Cathy Eve

C-suite Expertise

How can I help your business?

Over the past 30 years I have worked at the interface of marketing and product development across continents. As the marketing lead, I have sat on the executive board of 2 FMCG companies: Unilever and Parmalat. I have led strategy development, business planning and crisis communication and been part of change management, financial reporting and talent development. I have been on every rung of the corporate ladder. This has put me in a unique position to drive results across teams, businesses and markets.

Now, I use these skills to help companies and individuals to thrive – by solving challenges, improving communication and optimising functionality.

Cathy Eve

Create

How do you keep your thinking fresh?

With my broad experience and curious mind, I can help you innovate; reinvigorate your thinking; create a different approach to your business, your market, or your process. Challenge your people. You’ll find that obstacles can be overcome, road blocks can be sidestepped and potential can be unlocked.

I would love to use my knowledge of businesses processes, technology and marketing to clear the way for your successes.

Connect

How can you look at your business from every angle when you are right in the middle of it?

As an external partner, I spot opportunities and bottlenecks across your business and break down the silos that cripple business success. To make the most of your people’s talent and energy, you need to get your processes aligned. I can make the connections to capitalise on trends and your skills and resources.

I connect dots large and small to create a clear picture of what your business process is – and what it could be.

Communicate

It’s a cliché because it’s true: communication is key.

Getting your message across and understood as intended matters on every level. I have headed up brand communications for some of the largest brands, managed internal communication on all levels, and been at the forefront of crisis communication. This is where strategy, solid research and experience make all the difference. It’s an aspect of business I love, combining several of my strengths and areas of interest.

This is where I make my clients shine.

Collaborate

Need someone to find common ground?

Since I have worked in both technical and marketing roles, I get the best out of cross-functional teams. I believe strongly in sensible team building – without any need to ‘camp out in the bush’.

By engaging teams on a personal level, I can create shared values and objectives.

Coach

Everyone should have the opportunity to become the best they can be.

However, for busy senior managers it is not always possible to meet the expectations of everyone, especially young managers or new recruits. I can step in to mentor or coach inexperienced team members, getting better results for the business and for themselves.

Often, it’s not the technical skills that people need to learn but rather how to deal with colleagues, customers or bosses!

Let's do business

This is what I can do for you.

If you are a new business, I can help you to get your business running smoothly, with sustainable processes designed to grow as your operations scale up. If you are a large or established business, I can identify bottlenecks and quick wins to improve your productivity. Regardless of the size of your business, I can fire up the passion in your company culture and coach your people to be the best they can be. If you are looking for partnerships, I know or can identify business leaders who can accelerate your growth.

Most of all, what I bring to the table is a passion for improving businesses powered by decades of top level international experience.

Tools I use

Situational Analysis

Scenario Planning

Innovation Process Management

Marketing Planning

Consumer Immersions

Contact

I look forward to meeting you.

If any of this sounds interesting to you, please contact me by completing the form or using the contact details below.

E: cathy@cathyeve.co.za
M: +27 (0)82 453 2773